2017
AB INBEV
Marketing & Events
MARKETING & EVENTS
Digital marketing and events for a Shanghai-based craft beer company
Digital marketing and events for a Shanghai-based craft beer company
- Managed social marketing for four brands after AB InBev’s acquisition (Boxing Cat Brewery, Liquid Laundry, Lil’ Laundry, Cobra Lily)
- Created a summer marketing campaign with Aperol to increase consumer spending by 23%
- Co-organized the Summer Fest, involving over 1,000 participants and over $5,000 raised for charity to establish Shanghai as a leader in the Asian craft beer scene