2025-2026
REVE
Head of Storytelling
PRODUCT MARKETING
Launching new image models and generative design features
Launching new image models and generative design features
- Launched reve.com, driving 2.2M+ users to the creative tool
- Released new generative image models (Reve 1.0, 1.5, 2.0, 2.1)
- 1.5 - top 3 model
- 2.0 - top 2 model, world’s best 4k model
- 2.1 - top 2 model
- Layout model
- Editing model
- Introduced the $100k contest, world’s largest generative imagery competition with 52k submissions
- Drove key feature launches - video models, references, effects, annotations, live layers, color, reframe, templates, Chrome extension
- Led key subscription plans - Reve Lite, Reve for Teams
- Launched the Reve API
- Integrated with creative tools like Flora, OpenArt, Fal, Replicate
- Created the blog with 33 blog posts including case studies
- Made 20+ product tutorials and feature demos
BRAND MARKETING
Shaping an iconic creative brand
Shaping an iconic creative brand
- Crafted a brand campaign with 3 key films:
- “What is an image?”
- “From generation to generation”
- “From brainstorm to billboard” - Rolled out the Reve rebrand - new logo, typography, brand guidelines
COMMUNITY
Building a cohort of artists and early believers
Building a cohort of artists and early believers
- Created the creative partner program, with 150 global creatives with 8M+ reach
- Designed the early access program, hosting 50+ user research interviews
- Launched Reve student plan for art & design universities
- Partnered with educational institutions including FIT, Stanford d.school, RISD
- Hosted events in NYC, LA, SF
- Reve Pop Up - 300+ creations and 2k attendees at Future Fair and TIAT
- Planned 10 events (makeathons, demos) reaching 1,750 students and makers
SOCIAL
Crafting viral formats on social platforms
Crafting viral formats on social platforms
- Grew Reve socials on X to 28.5k followers, 7.3M impressions, 37.8k likes, Instagram to 31.6k followers
- Drove 4 influencer marketing campaigns with 46 creators, resulting in 52.3M views across 189 posts
- Led 2 UGC ambassadors driving 50M views and 3M likes across 1.3k videos
- Partnered on UGC campaign with 12 creators driving 7.8M views and 397k likes over 1,865 videos
GROWTH
Driving global product adoption
Driving global product adoption
- Launched new landing page and explore page, with over 4M visits, 1.15M new users, 28% conversion rate
- Sent 5 email campaigns to 2.2M users for feature launches
- Ran paid ads campaign on Google Ads, driving 4.28M impressions, 773k clicks, X ads with 1M+ impressions, Instagram ads with 107k impressions
LEADERSHIP
Building a world class team
Building a world class team
- Recruited and led a team of 6
- Brand design, community, motion design, growth
